{"id":21,"date":"2026-07-05T02:33:33","date_gmt":"2026-07-05T02:33:33","guid":{"rendered":"https:\/\/soappy.co.uk\/?page_id=21"},"modified":"2026-08-10T06:07:02","modified_gmt":"2026-08-10T06:07:02","slug":"home","status":"publish","type":"page","link":"https:\/\/soappy.co.uk\/","title":{"rendered":"Home"},"content":{"rendered":"    <section class=\"soappy-hero\">\n      <div class=\"soappy-container soappy-hero-grid\">\n        <div class=\"soappy-hero-copy-wrap\">\n          <div class=\"soappy-eyebrow\">Honest ingredients \u2022 thoughtful choices<\/div>\n          <h1>Honest Soaps.<span>Healthy Skin.<\/span><\/h1>\n          <p class=\"soappy-hero-copy\">Beautiful soap selected for real routines, with clear ingredient explanations, vegan status, organic options and no exaggerated promises.<\/p>\n          <div class=\"soappy-hero-actions\">\n            <a class=\"soappy-button\" href=\"https:\/\/soappy.co.uk\/?page_id=12\">Shop all soaps<\/a>\n            <a class=\"soappy-button is-outline\" href=\"https:\/\/soappy.co.uk\/?page_id=24\">Find your soap<\/a>\n          <\/div>\n          <div class=\"soappy-feature-row\"><span>\ud83c\udf3f Vegan choices<\/span><span>\u267b Plastic-conscious<\/span><span>\ud83d\udd0e Ingredient transparency<\/span><\/div>\n        <\/div>\n        <div class=\"soappy-hero-media\" style=\"background-image:url('https:\/\/soappy.co.uk\/wp-content\/themes\/soappy-launch-child\/assets\/images\/hero-soaps.jpg')\" role=\"img\" aria-label=\"Stacked artisan soap bars with botanicals\"><\/div>\n      <\/div>\n    <\/section>\n    <section class=\"soappy-trust-strip\"><div class=\"soappy-container soappy-trust-grid\">\n      <div class=\"soappy-trust-item\"><span class=\"soappy-trust-icon\">\ud83c\uddec\ud83c\udde7<\/span><span>Curated for UK customers<\/span><\/div>\n      <div class=\"soappy-trust-item\"><span class=\"soappy-trust-icon\">\ud83c\udf3f<\/span><span>Natural ingredient focus<\/span><\/div>\n      <div class=\"soappy-trust-item\"><span class=\"soappy-trust-icon\">\ud83d\udc07<\/span><span>Cruelty-free choices<\/span><\/div>\n      <div class=\"soappy-trust-item\"><span class=\"soappy-trust-icon\">\u267b<\/span><span>Lower-waste approach<\/span><\/div>\n      <div class=\"soappy-trust-item\"><span class=\"soappy-trust-icon\">\ud83d\udd0e<\/span><span>Full ingredient honesty<\/span><\/div>\n    <\/div><\/section>\n    <section class=\"soappy-section\"><div class=\"soappy-container\">\n      <div class=\"soappy-section-head\"><div><h2>Shop our favourites<\/h2><p>Customer-friendly bars for everyday routines.<\/p><\/div><a class=\"soappy-text-link\" href=\"https:\/\/soappy.co.uk\/?page_id=12\">View all soaps \u2192<\/a><\/div>\n      <div class=\"woocommerce\"><ul class=\"products columns-4\"><div class=\"product-small col has-hover product type-product post-70 status-publish first onbackorder product_cat-soappy-starter has-post-thumbnail shipping-taxable purchasable product-type-simple\">\n\t<div class=\"col-inner\">\n\t\n<div class=\"badge-container absolute left top z-1\">\n\n<\/div>\n\t<div class=\"product-small box \">\n\t\t<div class=\"box-image\">\n\t\t\t<div class=\"image-fade_in_back\">\n\t\t\t\t<a href=\"https:\/\/soappy.co.uk\/?product=sweet-dreams-soap\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"247\" height=\"296\" src=\"https:\/\/soappy.co.uk\/wp-content\/uploads\/2026\/07\/aloe-vera-soap-in-kraft-packaging-247x296.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Soothing Aloe vera\" \/>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small top right show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small hide-for-small bottom left show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools grid-tools text-center hide-for-small bottom hover-slide-in show-on-hover\">\n\t\t\t\t<a href=\"#quick-view\" class=\"quick-view\" role=\"button\" data-prod=\"70\" aria-haspopup=\"dialog\" aria-expanded=\"false\" data-flatsome-role-button>Quick View<\/a>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text box-text-products\">\n\t\t\t<div class=\"title-wrapper\">\t\t<p class=\"category uppercase is-smaller no-text-overflow product-cat op-8\">\n\t\t\tSoappy Starter Collection\t\t<\/p>\n\t<p class=\"name product-title woocommerce-loop-product__title\"><a href=\"https:\/\/soappy.co.uk\/?product=sweet-dreams-soap\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\">Soothing Aloe vera<\/a><\/p><\/div><div class=\"price-wrapper\">\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>7.95<\/bdi><\/span><\/span>\n<\/div>\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n<\/div><div class=\"product-small col has-hover product type-product post-68 status-publish onbackorder product_cat-soappy-starter has-post-thumbnail shipping-taxable purchasable product-type-simple\">\n\t<div class=\"col-inner\">\n\t\n<div class=\"badge-container absolute left top z-1\">\n\n<\/div>\n\t<div class=\"product-small box \">\n\t\t<div class=\"box-image\">\n\t\t\t<div class=\"image-fade_in_back\">\n\t\t\t\t<a href=\"https:\/\/soappy.co.uk\/?product=peppermint-tea-tree-soap\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"247\" height=\"296\" src=\"https:\/\/soappy.co.uk\/wp-content\/uploads\/2026\/07\/matcha-tea-handmade-soap-bar-247x296.png\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Peppermint Tea Tree Soap\" \/>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small top right show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small hide-for-small bottom left show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools grid-tools text-center hide-for-small bottom hover-slide-in show-on-hover\">\n\t\t\t\t<a href=\"#quick-view\" class=\"quick-view\" role=\"button\" data-prod=\"68\" aria-haspopup=\"dialog\" aria-expanded=\"false\" data-flatsome-role-button>Quick View<\/a>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text box-text-products\">\n\t\t\t<div class=\"title-wrapper\">\t\t<p class=\"category uppercase is-smaller no-text-overflow product-cat op-8\">\n\t\t\tSoappy Starter Collection\t\t<\/p>\n\t<p class=\"name product-title woocommerce-loop-product__title\"><a href=\"https:\/\/soappy.co.uk\/?product=peppermint-tea-tree-soap\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\">Peppermint Tea Tree Soap<\/a><\/p><\/div><div class=\"price-wrapper\">\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>7.95<\/bdi><\/span><\/span>\n<\/div>\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n<\/div><div class=\"product-small col has-hover product type-product post-66 status-publish last onbackorder product_cat-soappy-starter has-post-thumbnail shipping-taxable purchasable product-type-simple\">\n\t<div class=\"col-inner\">\n\t\n<div class=\"badge-container absolute left top z-1\">\n\n<\/div>\n\t<div class=\"product-small box \">\n\t\t<div class=\"box-image\">\n\t\t\t<div class=\"image-fade_in_back\">\n\t\t\t\t<a href=\"https:\/\/soappy.co.uk\/?product=lavender-flowers-soap\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"247\" height=\"296\" src=\"https:\/\/soappy.co.uk\/wp-content\/uploads\/2026\/07\/lemon-soap-on-rustic-wood-247x296.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Fresh Lemon Soap\" \/>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small top right show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small hide-for-small bottom left show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools grid-tools text-center hide-for-small bottom hover-slide-in show-on-hover\">\n\t\t\t\t<a href=\"#quick-view\" class=\"quick-view\" role=\"button\" data-prod=\"66\" aria-haspopup=\"dialog\" aria-expanded=\"false\" data-flatsome-role-button>Quick View<\/a>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text box-text-products\">\n\t\t\t<div class=\"title-wrapper\">\t\t<p class=\"category uppercase is-smaller no-text-overflow product-cat op-8\">\n\t\t\tSoappy Starter Collection\t\t<\/p>\n\t<p class=\"name product-title woocommerce-loop-product__title\"><a href=\"https:\/\/soappy.co.uk\/?product=lavender-flowers-soap\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\">Fresh Lemon Soap<\/a><\/p><\/div><div class=\"price-wrapper\">\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>7.95<\/bdi><\/span><\/span>\n<\/div>\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n<\/div><div class=\"product-small col has-hover product type-product post-64 status-publish first onbackorder product_cat-soappy-starter has-post-thumbnail shipping-taxable purchasable product-type-simple\">\n\t<div class=\"col-inner\">\n\t\n<div class=\"badge-container absolute left top z-1\">\n\n<\/div>\n\t<div class=\"product-small box \">\n\t\t<div class=\"box-image\">\n\t\t\t<div class=\"image-fade_in_back\">\n\t\t\t\t<a href=\"https:\/\/soappy.co.uk\/?product=activated-charcoal-soap\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"247\" height=\"296\" src=\"https:\/\/soappy.co.uk\/wp-content\/uploads\/2026\/07\/soap-on-a-rustic-wooden-slice-247x296.jpg\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail\" alt=\"Artisan Charcoal And Goats Milk Soap\" \/>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small top right show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools is-small hide-for-small bottom left show-on-hover\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"image-tools grid-tools text-center hide-for-small bottom hover-slide-in show-on-hover\">\n\t\t\t\t<a href=\"#quick-view\" class=\"quick-view\" role=\"button\" data-prod=\"64\" aria-haspopup=\"dialog\" aria-expanded=\"false\" data-flatsome-role-button>Quick View<\/a>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text box-text-products\">\n\t\t\t<div class=\"title-wrapper\">\t\t<p class=\"category uppercase is-smaller no-text-overflow product-cat op-8\">\n\t\t\tSoappy Starter Collection\t\t<\/p>\n\t<p class=\"name product-title woocommerce-loop-product__title\"><a href=\"https:\/\/soappy.co.uk\/?product=activated-charcoal-soap\" class=\"woocommerce-LoopProduct-link woocommerce-loop-product__link\">Artisan Charcoal And Goats Milk Soap<\/a><\/p><\/div><div class=\"price-wrapper\">\n\t<span class=\"price\"><span class=\"woocommerce-Price-amount amount\"><bdi><span class=\"woocommerce-Price-currencySymbol\" translate=\"no\">&pound;<\/span>7.95<\/bdi><\/span><\/span>\n<\/div>\t\t<\/div>\n\t<\/div>\n\t\t<\/div>\n<\/div><\/ul><\/div>    <\/div><\/section>\n    <section class=\"soappy-section is-soft\"><div class=\"soappy-container\">\n          <div class=\"soappy-finder-shell\" data-soappy-finder>\n      <div class=\"soappy-finder-intro\"><div class=\"soappy-eyebrow\">Personal recommendation<\/div><h2>Find your perfect soap<\/h2><p>Answer four quick questions. The finder offers shopping guidance only and does not diagnose or treat skin conditions.<\/p><\/div>\n      <div class=\"soappy-finder-panel\">\n       <div class=\"soappy-progress\"><span><\/span><\/div>\n       <div class=\"soappy-question is-active\" data-key=\"skin\"><h3>What best describes your skin?<\/h3><div class=\"soappy-options\">\n        <button type=\"button\" class=\"soappy-option\" data-value=\"sensitive\">Sensitive or reactive<\/button><button type=\"button\" class=\"soappy-option\" data-value=\"dry\">Dry or tight<\/button><button type=\"button\" class=\"soappy-option\" data-value=\"oily\">Oily or blemish-prone<\/button><button type=\"button\" class=\"soappy-option\" data-value=\"balanced\">Balanced \/ everyday<\/button>\n       <\/div><\/div>\n       <div class=\"soappy-question\" data-key=\"scent\"><h3>Which scent style suits you?<\/h3><div class=\"soappy-options\">\n        <button type=\"button\" class=\"soappy-option\" data-value=\"unscented\">Unscented or very mild<\/button><button type=\"button\" class=\"soappy-option\" data-value=\"fresh\">Fresh mint or eucalyptus<\/button><button type=\"button\" class=\"soappy-option\" data-value=\"floral\">Lavender or floral<\/button><button type=\"button\" class=\"soappy-option\" data-value=\"earthy\">Earthy or woody<\/button>\n       <\/div><\/div>\n       <div class=\"soappy-question\" data-key=\"routine\"><h3>When will you mainly use it?<\/h3><div class=\"soappy-options\">\n        <button type=\"button\" class=\"soappy-option\" data-value=\"morning\">Morning shower<\/button><button type=\"button\" class=\"soappy-option\" data-value=\"night\">Evening wind-down<\/button><button type=\"button\" class=\"soappy-option\" data-value=\"gym\">After gym or work<\/button><button type=\"button\" class=\"soappy-option\" data-value=\"family\">Family bathroom<\/button>\n       <\/div><\/div>\n       <div class=\"soappy-question\" data-key=\"values\"><h3>What matters most?<\/h3><div class=\"soappy-options\">\n        <button type=\"button\" class=\"soappy-option\" data-value=\"vegan\">Vegan-friendly<\/button><button type=\"button\" class=\"soappy-option\" data-value=\"organic\">Organic oil content<\/button><button type=\"button\" class=\"soappy-option\" data-value=\"simple\">Simple formula<\/button><button type=\"button\" class=\"soappy-option\" data-value=\"targeted\">Targeted botanical blend<\/button>\n       <\/div><\/div>\n       <div class=\"soappy-finder-results\"><div class=\"soappy-eyebrow\">Your matches<\/div><h3>Your best Soappy choices<\/h3><div data-soappy-results><\/div><p><small>For persistent or concerning skin symptoms, speak with a pharmacist, GP or dermatologist.<\/small><\/p><\/div>\n       <div class=\"soappy-finder-nav\"><button type=\"button\" class=\"soappy-button is-outline\" data-soappy-back>Back<\/button><button type=\"button\" class=\"soappy-button\" data-soappy-next>Next<\/button><\/div>\n      <\/div>\n    <\/div>\n        <\/div><\/section>\n    <section class=\"soappy-section\"><div class=\"soappy-container\">\n      <div class=\"soappy-section-head\"><div><h2>Knowledge you can trust<\/h2><p>Useful explanations rather than vague beauty claims.<\/p><\/div><\/div>\n      <div class=\"soappy-grid soappy-grid-4\">\n       <a class=\"soappy-card\" href=\"https:\/\/soappy.co.uk\/?page_id=44\"><div class=\"soappy-card-icon\">\ud83d\udcda<\/div><h3>Knowledge Hub<\/h3><p>Skin guides, routines and careful product advice.<\/p><\/a>\n       <a class=\"soappy-card\" href=\"https:\/\/soappy.co.uk\/?page_id=45\"><div class=\"soappy-card-icon\">\ud83c\udf3f<\/div><h3>Ingredient Library<\/h3><p>Learn why oils, butters, clays and botanicals are used.<\/p><\/a>\n       <a class=\"soappy-card\" href=\"https:\/\/soappy.co.uk\/?page_id=24\"><div class=\"soappy-card-icon\">\ud83e\uddfc<\/div><h3>Soap Finder<\/h3><p>Match your skin, routine and preferences in under a minute.<\/p><\/a>\n       <a class=\"soappy-card\" href=\"https:\/\/soappy.co.uk\/?page_id=47\"><div class=\"soappy-card-icon\">\ud83d\udd0e<\/div><h3>Our Standard<\/h3><p>See how Soappy checks claims and explains products.<\/p><\/a>\n      <\/div>\n    <\/div><\/section>\n    ","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-21","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/soappy.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soappy.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/soappy.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/soappy.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/soappy.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21"}],"version-history":[{"count":3,"href":"https:\/\/soappy.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/21\/revisions"}],"predecessor-version":[{"id":106,"href":"https:\/\/soappy.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/21\/revisions\/106"}],"wp:attachment":[{"href":"https:\/\/soappy.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}