{"id":47,"date":"2026-07-05T10:37:29","date_gmt":"2026-07-05T10:37:29","guid":{"rendered":"https:\/\/soappy.co.uk\/?page_id=47"},"modified":"2026-07-05T22:50:37","modified_gmt":"2026-07-05T22:50:37","slug":"about","status":"publish","type":"page","link":"https:\/\/soappy.co.uk\/?page_id=47","title":{"rendered":"About Soappy"},"content":{"rendered":"<section class=\"soappy-page-hero\"><div class=\"soappy-container\"><div class=\"soappy-eyebrow\">About Soappy<\/div><h1>Honest soap for real people.<\/h1><p>Soappy exists to make soap shopping clearer: sensible product curation, transparent ingredients and useful education.<\/p><\/div><\/section><section class=\"soappy-section\"><div class=\"soappy-container soappy-grid soappy-grid-3\"><article class=\"soappy-card\"><div class=\"soappy-card-icon\">\ud83d\udd0e<\/div><h3>Transparent<\/h3><p>We separate verified facts, supplier claims and our own assessments.<\/p><\/article><article class=\"soappy-card\"><div class=\"soappy-card-icon\">\ud83c\udf31<\/div><h3>Thoughtfully curated<\/h3><p>We include vegan, organic-content and specialist options without pretending one formula suits everyone.<\/p><\/article><article class=\"soappy-card\"><div class=\"soappy-card-icon\">\ud83d\udcda<\/div><h3>Knowledge first<\/h3><p>Our ingredient library and Soap Finder help customers make confident choices.<\/p><\/article><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-47","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/soappy.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/47","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soappy.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/soappy.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/soappy.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/soappy.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=47"}],"version-history":[{"count":1,"href":"https:\/\/soappy.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/47\/revisions"}],"predecessor-version":[{"id":74,"href":"https:\/\/soappy.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/47\/revisions\/74"}],"wp:attachment":[{"href":"https:\/\/soappy.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}